Your Clients Deserve the Best

5 Mistakes You’re Making In Your Client Experience and How to Fix Them

Most business advice focuses on landing the client. I focus on what happens next. 
 

Ashley-Anne Schmidt of Ashley-Anne & Co., Certified Dubsado Specialist

Because while marketing might win opportunities, systems and processes determine whether they turn into rave reviews or regret.

As a Certified Dubsado Specialist with 12+ years in marketing and experience supporting 70+ founders, I’ve seen firsthand how what happens after the client says “yes” shapes a business far more than what came before it. And here’s the part that feels almost unfair: I genuinely love this stuff.

About Ashley

I know how incredible it feels to create order, build a solid game plan, and design seamless processes. I also recognize not everyone shares in this joy, but that doesn’t mean they don’t crave the same end feelings of clarity, accomplishment, and peace. 
 
So, here's the deal: if you show up ready to toss what no longer works and refine what does, I'll handle the rest. You bring the willingness to change—I'll bring the systems that make it stick.

Portrait of Ashley-Anne Schmidt, founder of Ashley-Anne & Co.

mine happen to be creating clarity out of chaos and organizing the world around me in a way that helps people see what’s actually possible. What others call Type A, I call my career. 

We all have inherent skills and obsessions,

It increases referrals.

01

It protects your brand and your reputation.

02

It creates repeat business.

03

And it gives you and your team room to breathe.

04

Because it leaves the biggest mark.

Why client experience?

After earning a business degree and spending 10+ years working in marketing and operations across businesses of all sizes and industries, I’ve seen what happens behind the curtain. I’ve watched brands pour money into marketing only to lose momentum once a client signs. I’ve seen luxury branding diluted by messy onboarding, unclear communication, and backend chaos.

Throughout each experience, one truth remained consistent: A high-quality, strategically designed client experience results in the most noticeable impact and largest ROI.

Because when what happens after the yes is intentional, your systems finally carry the weight they’re supposed to—and your client’s notice. 

I would rather use this knowledge and experience to help women-owned brands build systems that actually support their growth—not sabotage it.

Truth be told, I got a little tired of making the big guys richer.

Natalie Nicole Keeton, Natalie Nicole Photography

"Ashley is the BEST decision I made for streamlining my wedding photography company. She reviewed my client experience and perfected the process and automated systems so that my clients have a high-touch experience without hours of writing emails on my end. She has saved me thousands of hours and dollars. She is worth every penny and more!"

Melissa Michalski, Westyn & Co 



Working with Ashley-Anne & Co. has been the best decision I have made when starting my new business over the last 2 years. She gave me strategic insights, beautiful templates, and mapped out my whole client experience. She made the process very easy, and I couldn't have imagined doing this without her. I look forward to continuing to work on my systems together.

But, credentials mean nothing without results.
let's work together
Ashley-Anne Schmidt of Ashley-Anne & Co.
Ashley-Anne Schmidt, systems and client experience strategist

Here’s what you’ll find here

Let’s make sure we vibe.

+ Someone who believes in your vision as much as you do—and will build the systems to actually make it happen

+ A partner who spots the gaps you're too close to see and shows you exactly how to fill them

+ A holistic approach that considers you, your business, AND your clients before recommending a single change

+ Renewed confidence in your work (and someone who'll remind you that your backend chaos doesn't define your expertise)

Say goodbye to dull and dry, and hello to the mega glow that'll have you feeling fresh all day!

Letting you in on the real me.

Organizing is in my bones.

When I was a toddler, I color-coordinated my toy shelves (by choice!)—and if someone moved things around, it was game over.

Reality TV is my reset button.

Even the Type-A girlies need an off switch. When the always-on side of me clocks out, you’ll find me watching Bravo and pretending I don’t care if it was really about the pasta. (iykyk!)

I’m wildly obsessed with my people.

After 10+ years together, I married my high school sweetheart and somehow love him more every year. He gave me my bestie boy Theo — the sweetest little human who earned me the title of “mom” and reminds me daily that boundaries and business hours exist for a reason. (even if, I too, suck at following them sometimes)

free self-audit

5 Mistakes You’re Making In Your Client Experience
and How to Fix Them

The 5 Mistakes You're Making in Your Client Experience self-audit displayed on an iPad

Could you be making silly (but serious) mistakes in your client experience? This simple self-audit helps you analyze and optimize your current client experience and offers easy ways to fix them yourself.