Is your audience ready for what comes after?

Getting to yes is the easy part.

Creative Service Providers | Entrepreneurship and Community Conferences | Small Business Podcasts and Groups | Professional Associations

A go-to speaker for:

Marketing might win opportunities, but systems and boundaries determine everything that happens next: your reputation, referrals, revenue, and sanity. I teach your audience why what they do after the yes matters more than what came before. And how they can deliver unforgettable client experiences and create unshakeable boundaries all while increasing their ROI.

And soon your new favorite speaker, too

Your favorite Certified Dubsado Specialist and Client Experience Strategist

Keynote speaker Ashley-Anne Schmidt, Certified Dubsado Specialist and client experience strategist

Hi, I’m Ashley-Anne Schmidt

Most business advice focuses on how to land more clients, few people talk about what happens once you do. Everything behind the scenes—systems, processes, and boundaries—never actually stay there. They directly determine your client experience, team functionality, and where you focus your time and energy.

I’ve spent 12+ years working in business operations, helping 70+ founders build custom, sustainable systems that allow them to serve clients better while drastically cutting back on manual admin work. My goal is simple: help business owners overdeliver for clients without burning themselves out or holding the entire business together behind the scenes.

If it happens after the yes, I make sure it works for both you and your clients. Because nobody started their business to spend hours chasing unpaid invoices, sending follow-up emails, or hiring 3 different VAs only to realize you don’t have SOPs in place. Business doesn’t have to be so damn hard. Let me prove it to you.

Most founders and business owners think systems and processes are boring or complex. By the time I’m done, their minds are changed. Not only do I show up with energy that’s borderline contagious—setting the tone for the rest of your event—but I follow up every point with an implementable plan. Your audience leaves knowing exactly how to elevate their client experience and with enough energy to actually get it done.

And tbh, a better mood.

Come with questions, leave with a plan.

IGNITE Attendee

“This was a fantastic kickoff to the conference. Jam packed with both cool concepts AND immediately actionable tips. This was an engaging and relevant presentation with no wasted time.”

My Cadle, Rooted Bookkeeping Community

Ashley gave us so much value and things we can implement right away regarding client experience in our businesses! I recommend her as a speaker, she is clear, confident and I would definitely have her come on again!

Canadian Professional Bookkeepers Association Attendee

“Probably the most engaging speaker I’ve seen yet, highly loved her chat!”

Ashley-Anne Schmidt, speaker on client experience, systems, and boundaries

Want to leave these behind for good? I don’t blame you. Each talk below shows you how.

You’re selling a luxury service but your client experience is anything but.

The lines are blurred between providing appropriate response times and being on call to clients at all hours (on all apps).

Your systems and processes haven’t kept up with your growth, and things are starting to fall through the cracks.

You spend way more time on admin work than you want, and it means less focus on things that move the needle.

Your client experience wasn’t “designed,” it sort of happened by accident.

Signs you and your audience need to hear what I’ve got to say:

How to spot problems After The Yes.

Overdelivering shouldn’t mean overextending. Just like saying no shouldn’t feel like a crime. Boundaries are how high-achieving business owners avoid burnout and keep their clients and schedules in check. The best part about strategic systems and processes? They do all of that for you, so you’re not stuck overexplaining or asking your friends to proofread an email you’re terrified to send. Listeners will learn how to build a backend that sets and keeps important boundaries without feeling like a b*tch or forcing them into unnecessary confrontation.

Build a Process That Says No, So You Don't Have To

Sales psychology is clear: people remember the first and last interaction more than anything else. Meaning, your onboarding has more power and pull than you think. If you want your service to feel high-end and to justify premium pricing, you need more than a welcome email, you need an experience. Listeners will learn the five key ingredients of high-impact onboarding and leave with a swipeable process they can customize to their business to immediately upgrade their client experience.

Burn the Welcome Email

So you signed the client, but are you prepared to give them an experience worth raving about? Or will everything fall apart after the kickoff call? We’re taking a refreshingly honest look at how to create a client experience that not only impresses current clients but attracts new ones. We’ll dive into the core steps of how to build an experience that acts as a growth tool, helping you earn referrals and rave reviews. Listeners are often surprised at how small shifts in onboarding, communication, delivery, and offboarding can elevate not only the client’s experience, but theirs as well.